Jerry Haynes Law


A trademark is a word, phrase, symbol or design, or a combination that identifies and distinguishes the source of the goods or services of one party from those of others.

Because registering a trademark requires extensive knowledge of trademark law and procedures it is highly recommended that you use the services of a trademark attorney. A trademark attorney can advise you on many aspects of your trademark filing and on trademark services. For example:

1. A trademark attorney should be used when choosing a product name or a slogan. Ideally, your trademark attorney would order a trademark clearance search report. Your trademark attorney should then counsel you on the results of the trademark search and whether it is safe to proceed with using the proposed name.

2. A trademark attorney should then help you draft the trademark application. Your trademark attorney should pay special attention to the description of the product (“goods and services”), because this will affect how likely you are to register a trademark.

3. A trademark attorney can help ensure that your trademark application is complete. For example, your trademark attorney should review your specimen and drawing page to determine that they satisfy the requirements of the USPTO. This specimen will differ slightly depending on whether your mark is a trademark logo, trademark slogan or product name trademark.

4. A trademark attorney should be able to work with the USPTO to answer any objections the examining USPTO attorney may have with your trademark application. Your trademark attorney should write briefs that address any initial objections to register the trademark.

In sum, a trademark attorney will be able to counsel you on all facets of protecting and registering a trademark.

When you want to make sure the rights to your business and product’s name, appearance, and marketing concepts are protected through a registered trademark, you need a trademark attorney to register your trademarks with the UPTO.

California and Oregon Intellectual Property Attorney

I am committed to helping my clients succeed. My undergraduate degrees in chemical engineering and mathematics give me the necessary technical and scientific education required to understand your technical assets and business.

I am dedicated to my clients and to offering personal service. Although I often meet informally with my clients in coffee shops, I am serious about taking the time to understand my clients’ business goals and working to tackle the legal issues necessary to accomplish those goals.

Contact me for an initial consultation. My fees are reasonable and I can work with clients on payment plans.